Essay New Coke - 1970 Words

Table of Contents Topics Page No. 1. Introduction 1 2. The Reformulation 2 3. How had the Coca-Cola management got it so wrong? 3 4. Were there less drastic alternatives? 5 5. Understanding your Loyal Customer 6 6. Conclusion 7 Reference 8 1. Introduction Coke was invented by Dr. John Pemberton, an Atlanta pharmacist and his three-legged brass pot all the way back in 1886; by 1985 Coke was closing in fast on its centennial anniversary. (Cook, 2002) Coke along with the legendary chairman Roberto C. Goizueta had witnessed a remarkable set of accomplishments during the 1980s. There were some creeping problems, however. The 87-year old rivalry between Coca-Cola, the†¦show more content†¦3. How had the Coca-Cola management got it so wrong? The one central mistake in Coca-Colas decision to change the formula was maximization. When Goizueta became chairman in 1981, he was determined to be the chairman of change. His aggressive attitude helped reinvigorate what had become a sluggish company. Goizueta started shattering tradition early in his tenure. Putting the sacred Coke name on a new product for the first time, he had introduced diet Coke in 1982 followed by another new product Cherry Coke in early 1985. (Bastedo Davis, 1993) Goizueta had moved the company aggressively and successfully into new fields, buying Columbia Pictures in 1982. (Bastedo Davis, 1993) Goizueta and the other executives were getting caught up in the success of their previous changes and decided to make one grand decisive move to recapture the soft-drink market they were losing to Pepsi. Cokes only deviation from the standard sequence in market research was that the quantitative survey of individuals appears to have been done before rather than after the focus groups. The results of the focus-group phase and the survey conflicted. Although both the focus groups and the survey had provided indications that there would be consumer dissatisfaction, the survey results indicated that this dissatisfaction would be limited to a small segment of the market; the focus groups suggested the dissatisfaction would be widespread. The researchers trustedShow MoreRelatedCase Study : Introducing New Coke Essay915 Words   |  4 PagesCase study analysis 1 Introducing New Coke Yue Yang (Rose)  Introduction Coca-Cola, as the leading brand in the world, has the highest position in soft drink industry. Its outstanding product â€Å"Coke† has been won the heart of everyone. However, in this case, we realize that they had a failed attempt at introducing the new product called New Coke in 1985. Firstly, the author introduces the history of the Coca-Cola; and how the brand is successfully developing into the most popular brand andRead MoreEssay about Introducing the New Coke2308 Words   |  10 PagesHBR Case Study: â€Å"Introducing New Coke† 1. What is the case about? This case study is the story of Coca-Cola, its history and the report about one of the most fascinating stories about the company this is still regarded by many as a mysterious case: â€Å"the introduction of the new Coke†. The author Susan Fournier, in the case study went on by presenting the history of the Coca-Cola Company: how the company started and how throughout its history it became a brand, a part of everyone’sRead MoreNew Coke Failure3901 Words   |  16 PagesFailure of New Coke Wright State University MKT 3500 - 01 Marketing Research By Nicole Fore Taylor Gilliam Ashley Hatton John Petry Abstract During the 1980’s Coca-Cola was faced with a potentially company killing problem. They were losing market share quickly to their competitors. Pepsi was stealing a portion of the younger generation with their advertising campaign, and they proved that consumers liked Pepsi better with the â€Å"Pepsi Challenge.† To combat their falling market share Coke decidedRead MoreCoca Cola s New Product Concept Essay1362 Words   |  6 Pagestaste of Coke was going to be changing for the first time in 99 years (Coca-Cola, 2012). (The formula had previously been changed, but the flavor of the drink was considered the same [Klein, 2015]). This landmark change came in the midst of increasing competition with Pepsi, who had rebranded themselves as a more â€Å"youthful† brand decades prior, and soon after taste tests that indicated that consumers preferred a sweeter formula, akin to Pepsi’s main product (Bhasin, 2016). Not long after New Coke’sRead MoreCase Analys is : New Coke1130 Words   |  5 PagesCase Analysis: New Coke Situation Analysis Founded in 1892, the Coca-Cola Company is known to have created the â€Å"world’s best-selling soft drink.† However, in the 1970s, Coca-Cola was rivaled by Pepsi-Cola, a competitor offering a substitute product. Coca-Cola had been winning the war for over 87 years when consumers began to prefer Pepsi-Cola’s product. Even loyal Coca-Cola consumers admitted to desiring Pepsi over traditional Coke. These confessions, combined with Pepsi’s own research findingsRead MoreIntroducing New Coke Essay616 Words   |  3 Pagescase of Coca-Cola changing their well established Coke formula and introducing an new one in 1985 for the purpose of gaining more market share; the reason why such decision was made by Coke’s executives was mainly because of a series of marketing campaign conducted by their major arrival - Pepsi. During mid 1970s, Pepsi has ran a the famous â€Å"Pepsi Challenge† of blind taste tests on all the commercials to show that the majorit y preferred Pepsi than Coke based on its teste. By 1977, Pepsi had exceededRead MoreCase Discussion Questions Coca Cola1023 Words   |  5 PagesWhy do you think that Roberto Goizueta switched from a strategy that emphasized localization towards one that emphasized global standardization? What were the benefits of such a strategy? Roberto Goizueta, a Cuba immigrant who became the CEO of Coke in 1981, switched from a strategy that emphasized localization ( which focuses on increasing profitability by customizing the firm’s goods so that they provide a good match to tastes and preferences in different national markets)to one that emphasizedRead MoreThe Real Lesson of New Coke5544 Words   |  23 PagesThe Real Lesson of New Coke: The Value of Focus Groups for Predicting the Effects of Social Influence By Robert M. Schindler n April 1985, the management of Coca-Cola Co. announced its decision to change the flavor of the cotnpany s flagship brand. The events that followed from this decision, as well as the faetors which led up to it, have been reviewed, discussed, and extensively analyzed in the popular press, the trade press, and in marketing textbooks. Two books and at least two marketingRead MoreNew Coke: A Brand Failure3865 Words   |  15 Pagesï » ¿NEW COKE: A BRAND FAILURE 1 Analyze the ad agency Coke uses or if done in-house; how does Coke devise its IBP? Integrated Brand Promotion involves the blend and utilization of versatile communication tools that convey messages to consumers regarding the brand. (Thomas C. O Guinn, 2011). It is a unique, distinctive strategy that aims to embed the brand in the mind of the customer. In order to understand the integrated brand promotion strategy of Coca Cola, it is of crucial essence to delve intoRead MoreCompetitive Advantage, Product Leadership, And Customer Intimacy818 Words   |  4 Pages(Ferrell, 2011). Continually, organizations like Coca Cola, 3M, and Microsoft work to gain ground against their competitors by routinely reinventing themselves. Just think about the changes Coca Cola has made in the last 25 years, such as New Coke, Coca Cola II, and Coke Classic all in an attempt to maintain market leverage. Customer Intimacy is a result of a company focusing on the customer causing an affection for the company, which in turn creates a relationship and mutual admiration (Kryszak, 2012)

The Epidemic Of Consumerism Within The United Sates And It

There is a very big epidemic of consumerism within the United Sates and it is a result of the contribution of many factors within our society. It is evident that this is not necessary when one views other communities throughout the world but America has yet to make the changes it needs to solve this problem. A big problem with retailers and producers of products is their use of sweatshops, which are located in and out of the U.S. Sweatshops are a huge problem because they are known for having very low safety standards for their employees and mistreat their employees consistently. The reason they are used is because they can give the company better profits off of their goods. Origins Sweatshops are a workplace where workers are subject to extreme exploitation, including the absence of a living wage, poor benefits, health and safety hazards, and random discipline (AMM 245, Kim). According to the department of labor, a sweatshop is a factory that violates two or more labor laws (http://www.dol.gov/). There is much controversy over the definition but sweatshops are manufacturers that don’t pay living wages, have low safety standards, don’t pay overtime, make employees work an abnormal amount of hours, have physical and mental abuse, among other issues. Sweatshops started in America during the industrialization period of the nineteenth period. People from Europe came to the United States in the attempt to create a better life for themselves and when they arrived most of them

Tourism Theories and Practices

Question: Write an essay on "Tourism Theory and Practices". Answer: Another important factor that influences the sustainability of the Gold Coast is its communication and marketing services. Till 2015, the number of social media follower was found 1,881,173, while the website visitor number was 2,733,949. The overall tourism had also generated sales lead of $6,716,040. In addition to that the Gold Coast tourism had generated more than $35 million exposures through its media destination services (https://www.visitgoldcoast.com/, 2016). The overall marketing and communication channel has been found potential enough to generate higher sustainability in the tourism market. Introduction: Managing tourism sustainability has become a major challenge for the current organizations, as several new elements such as environmental, social and cultural aspects impact on the sustainability of the tourism approaches. The tourist destination region is considered as the geographical area or region that has been designed by the government or tourism bureau which have a common environmental or cultural characteristic. Ruhanen et al. (2015) stated that the attractiveness of the countries, states and provinces are often created the special destination of the national and international visitors. However, different theoretical approaches can be followed to identify different aspects of TDR such as cultural tourism, Eco tourism, sport tourism, etc. (Breen and Hing, 2007). The seven stages of the tourism development framework of Butler (1980) and the application of Game Theoretical Frameworks could be discussed to identify the similarity and the contrasting contribution of the tourist destination region. According to Warnken and Guilding (2013), the game theory states that the rational decision makers need to select moderate strategies to manage the sustainable development of the tourist destination. Any aggression on the tourism approach could hamper the sustainability of that destination. On the contrary, the Butler model focuses on the identification of approaches at the proper time in which those approaches can be replicated (Dupre and Xu, 2015). The stages of the tourist development region are analysed through this model via steps like exploration, involvement, development, consolidation, stagnation and decline followed by the rejuvenation. Comparing these values against the number of visit ratio, the marketers could be able to identify the sustai nability parameter of the tourist destination regions (Dredge and Jamal, 2013). The current study has concentrated on this portfolio, considering the case of the Gold Coast Tourism Destination. Main Body: Gold Coast is a coastal city and one of the Australias premier holiday destinations. Since its establishment by the tourism in 1975, Gold Coast tourism corporation (GCT) has operated as a membership based destination sector. It has become an attracted place for the Australian families for many decades. The Gold Coast region has 70 kilometres of unremitting coastline and is surrounded by rainforest hinterland, including world heritage-listed national parks (www.queensland.com, 2016). Today, Gold Coast is a major tourist destination with its sunny subtropical. According to the opinion of Weaver (2011), the Gold Coast Destination Tourism Management Plan (DTMP) is a milestone commitment which has designed the framework of Gold Coast Tourism Development. The basic vision for developing the Gold Coast area as a tourist place was to be globally recognized by the global tourist segment. Supporting this, Lawton and Weaver (2015) added that the other mission was to be established as a world cl ass vacation and business events destination with its unrivalled variety of entertainment, stimulation and fun. The Destination Tourism Management Plan was an important collaboration between the City of Gold Coast, Gold coast Tourism and the Australian Government to outline the design of the Gold Cost tourism for its future long term success (Cooper and Lemckert, 2012). Adding to this Kennelly and Toohey (2016) stated that the Destination Tourism Strategy provides the framework for the development in the Gold coast tourism by synchronizing the stakeholders in a common direction to maximize the tourism potential in the Gold Coast city. It is also fruitful to balance the social, economic and environmental outcomes. Presently, through an effective approach to marketing, promotion and the infrastructure development program, Gold Coast are operating at the highest standards of services, safety and sustainability. The statistics of the Gold Coast tourism states that nobilities of people, capital, expertise, resources and the images create the sustainable governance of the tourist destination. Dredge and Jamal (2013) also indicated that the spatial restructuring, re envisioning of the community and the pluralisation of the destination affects the sustainability of the tourist destination region. On the other hand, Weaver (2011) stated that cultivation of the heritage tourism has influenced the Gold Coast Tourism receiving mass tourists from different international regions. The historic data also show that Gold Coast also shows a similar pattern of sustained exponential growth since its initial stage, expanding from about 2,000 residents in 1900 to 9,000 in 1947, 33,000 in 1961, 150,000 in 1981, 270,000 in 1991, and about 600,000 in 2010 (Weaver, 2011). Along with these growths, the natural beauty and the beach front have been considered as the essential factors that has made the Gold Coast tourism attractive to the visitors. The beach lengths for 30 km areas, is full of sand volume and provides additional spaces for greater strength of tourists (Cooper and Lemckert, 2012). The Gold Coast Tourism sustainability report also shows that ownership, orientation, spatial configuration, authenticity, scarcity, status, carrying capacity, market and moreover the image is the prime factors that contribute to the sustainable tourism of the Gold Coast city. The TDR attractiveness of the Gold Coast city is driven by the motivating factors which are mentioned below: Travel is escape Travel is communication Travel broadens the mind Travel is recuperation and regeneration Travel is compensation and social integration Travel is freedom and self determination Travel is self realisation Travel is happiness Similar set of attractiveness has been found in the Gold Coast region, where the sunlust, creates repeat visit through the recreational activity. Additionally, Ward and ORegan (2009)also stated that wonderlust also offers multi destination cultural aspects, which helps the Gold Coast tourism earning greater sustainability. The 2015 sustainability report shows that the international visitor arrivals, the Gold Coast performed very strongly with 6.2% growth in terms of strength and experienced a 13.4% increase in international expenditure generating direct receipts to a record $1.1 billion (https://www.visitgoldcoast.com/, 2016). Globalization and the fluid movement of people regarding the residents, recreations, ideas, knowledges, capital infrastructure all are the key component that directs the role of the tourism industry (Tsai and Chen 2011). The bussing city Gold Coast has a huge economic contribution to the country of Australia. Over the past few decades, the Australian tourism has won a remarkable economic, societal and environmental growth through the development of Gold Coast Tourism. According to the opinion of Dupre and Xu (2015), Gold Coast becomes an important component of the Australian economy as it contributed to 8.5% of Australian total export earnings in the last year. Being a coastal resort city Gold Coast has enhanced sea defense, sand volume. The tourism development sector was helped to develop the drainage modification system in the coastal side of Australia (Wong et al. 2011). On the other hand, Dredge and Jamal (2013) stated that there is a wide range of challenges that adversely affec ts the coastal side region of Australia due to the effect of Gold Coast tourism. The average water level is the biggest challenge of the sea side tourism like the Gold Coast. Although, the huge economical and societal development in Australia through the engagement of Gold Coast tourism, made a sustainable market position in Gold Coast, Australia in the tourism global industry. Gold Coast has tangible impacts on the population, economic infrastructure and the environmental factors to address the requirements of the global tourist (Weaver, 2011). Furthermore, the report on Australian tourism, revealed that Gold Cost tourism helps to develop the coastal side lifestyle through its tourism components. Arrival of million visitors has changed the economic structure of the sea side populations. Despite of the global economic challenges and natural disasters in the year of 201-2011 Australia's tourism enlargement was sustained by amplifying consumption of overseas visitors (Dredge and Jamal , 2013). On the back of a strong Australian dollar, 2010-11 also saw a record 7.4 million short-term resident departures from Australia, an increase of 9.9% from 2009-10 (www.visitgoldcoast.com, 2016). The Australian Government released the 2020 Tourism Industry Potential estimating that the Australian tourism industry has to be worth up to $140 billion in overnight spending (www.visitgoldcoast.com, 2016). The prime focus of sustainable tourism is to visit a place as visitors and make a positive impact on the environment, society and economy of the specific tourist region (Abodeeb, et al., 2015).The component of sustainable tourism those are evident with the Gold coast Tourism are Environment, Social and Economic. In the opinion of Breen and Hing (2007), environmental factor generally balance the use of environmental resources and the economic benefits of the Gold Coast tourism sector. Additionally, the social factor of maintaining the communal value is balancing the environmental resources of Gold coast area. On the other hand, the economic component improves the financial growth by balancing the social and communal values. Figure 1: Sustainable Tourism Aligning the sustainability concept with the evidence of the TDR, it can be stated that the degree of local satisfaction with the Gold Coast Tourism, tourist satisfaction, economic benefit have enabled the Gold Coast tourism managing its sustainability. The sustainability report also shows that 2015 has experienced $404,108 membership revenue. Additionally, the increased number of attendants at the Gold Coast event indicates a positive sustainability nature as well. The quarterly Business Events update also stated that more than 90% of attendees rated events as good or excellent. The membership satisfaction rating has been reached to 3.9%, which was 3.85% in 2013-2014. The customer centric service and the innovative tourism offerings have promoted the Gold Coast tourism in the 8th position across all other international markets. The sustainability report also states the sustainability reasons and the impact on the overall Gold Coast Tourism segment. The sustainability report also sho ws that in the June 2015, Gold Coast welcomed 3.3 million domestic overnight visitors, which had generated excess revenue of $2.4 billion in visitor expenditure. The average length stay was found 4 days. The Domestic visitor ratio had been increased by 10.7%, across this same time with the region welcoming 7.4 million visitors, and generated $614 million from the international tourist segments (https://www.visitgoldcoast.com/, 2016). Conclusion: The preliminary analysis of the study reflects that the tourism theory and practices of s tourist destination region. To conduct the study the research associate has taken the Gold Coast Tourism sector of Australia. After reviewing the entire research, it has been speculated that the seven stages of the tourism development framework of Butler (1980) and the application of the Game Theoretical Framework have been discussed to identify the development statistics of Gold coast tourism. The research associate has analysed the developing factor in the Gold Coast Tourism. The overview of the development factors like climate, attractive tourist places, sea side places, etc. has helped to understand the development background of Gold Coast Tourism, Australia. The Gold Coast Destination Tourism Management Plan (DTMP) has been analysed by the research associate to provide a detailed description of the tourism development plan in The Gold Coast region of Australia. Furthermore, identified facto rs that attract the tourists in the Gold Coast region has been evaluated in the study. The accommodation, environment, atmosphere, food processing and the other recreational medium have helped to grow Gold Coast as a unique tourist place in the Australia. The role of Gold Coast tourism has been identified in the entire research work. It has been observed that the international tourists are coming to enjoy the Gold Coast region repeatedly rather than the domestic tourists. Even Australia has got enormous exporting revenue through the development of Gold Coast Tourism. Finally, the study provides the components of sustainable tourism that helps Gold Coast to attain a sustainable market position in the international hospitality industry. Reflective Report: I personally, feel that the Gold Coast Tourism in Australia is the most famous tourist place with having spectacular beaches, fast them park, lots of entertainment and fun. While conducting study I came to know about the seven stages of tourism development framework of Butler (1980) and the application of Game Theoretical Framework which indicates the sustainable tourism development plan for the Gold Coast Australia. After that, I realized the environmental societal and economical improvement of Australia having the tourist spot like Gold Coast. Furthermore, during the research, I perceived the next phase of development plan adopted by the Australian Government by introducing several tourist developments planning for the sustainable growth of Gold Coast in near future. References: Abodeeb, J., Wilson, E. and Moyle, B. (2015) Shaping destination image and identity: Insights for Arab tourism at the Gold Coast, Australia, International Journal of Culture, Tourism and Hospitality Research, 9(1), pp. 621. Breen, H. and Hing, N. (2007) An evaluation of the implementation of a responsible gambling code of practice at the Gold Coast, Queensland, Tourism Review International, 11(4), pp. 349364. Cooper, J. and Lemckert, C. (2012) Extreme sea-level rise and adaptation options for coastal resort cities: A qualitative assessment from the Gold Coast, Australia. Ocean Coastal Management, 64, pp.1-14 Dredge, D. and Jamal, T. (2013). Mobilitys on the Gold Coast, Australia: implications for destination governance and sustainable tourism. Journal of Sustainable Tourism, 21(4), pp.557-579 Dupre, K. and Xu, B. (2015) The new Gold Coast Chinatown: Stakeholders development preferences, International Journal of Tourism Cities, 1(2), pp. 119138. Kennelly, M. and Toohey, K. (2016) National sport governing bodies and sport tourism: Agency and resources, Journal of Sport Management, 12(7), pp. 322344. Lawton, L.J. and Weaver, D.B. (2015) Using residents perceptions research to inform planning and management for sustainable tourism: A study of the Gold Coast Schoolies week, a contentious tourism event, Journal of Sustainable Tourism, 23(5), pp. 660682.

Macbeth Essay Essays (491 words) - Characters In Macbeth

In the beginning of the play we are introduced to three witches who plan to have their next meeting with Macbeth. Macbeth is portrayed as a heroic soldier loyal to the King. Before Macbeth was poisoned by evil, he was a kindhearted character. Macbeth, however, is influenced by the ugly sister?s prophecies and by his wife Lady Macbeth in his motive to kill. Macbeth is mentally weak which allows him to be easily influenced. Lady Macbeth does not believe that Macbeth has the ability to take necessary in order to become King. Her strength motivates him at the start. However, after Macbeth realizes what he has done he continues the murderous acts. As Macbeth becomes more manipulated, he changed mentally through out the play. Macbeth relies on the witches who feed him prophecies and glimpses of the future. After he heard that he would be King, he immediately made that a mindset. When Lady Macbeth found out about the prophecy, she leads Macbeth into her plan, which involved a cold-blooded murder. Macbeth was hesitant, but Lady Macbeth influenced him to agree to kill Duncan. It is Macbeth?s conscience talking when he sees the hallucinations of the dagger and the ghost of Banquo. One of Macbeth?s main concern was being discovered. This is also evident in his terrible dreams in which he hallucinates a voice that cries, ?Macbeth does murder sleep?Macbeth shall sleep no more.? Through out the play, we notice that Macbeth?s actions and thoughts change drastically. He is so overcome by evil that he murders his best friend Bonquo. In act three, Macbeth kills Lady Macduff and her children because they are connected to Bonquo. Macbeth soon develops a fear of loosing his crown and being suspected of murder. He then begins a process in which to secure himself, this by killing the guards. The reason for Macbeth?s killings is to ensure that no one suspects him of killing Duncan and to protect his reign as King Coming down to the end of the play, Macbeth?s wife dies and he shows some morality in the closing scene. He becomes lost and frustrated and wishes for a normal life, but recognizes he has denied himself of this. Then Macbeth discovers that Macduff was born through a C-section (a process where the child it cut out of the mother) birth rather than a natural birth. When he hears this, he fights on, only to be killed by Macduff. Overall, Macbeth can be described as a character that is physically strong, but very weak minded. His wife who had a huge influence in his criminal life contributed to his changes through out the play. He commits various actions in order to cover up the murder of Duncan and to continue his reign as King. No matter what Macbeth did, it was fate for him to be killed by Macduff, according to the prophecy.

the Suez Canal Crisis Revoluti essays

the Suez Canal Crisis Revoluti essays Nasser's Rule to the Suez Canal Crisis Revolution of 1952 Nasser's Rule to the Suez Canal Crisis Egypt's policies and their international context The aim of this essay is to establish to what extent the Egyptian leadership influenced the Arab-Israeli conflict in 1952-67. It discusses the foreign policy of the Egyptian State and its implications for the development of the conflict. The body of the essay is divided into two parts, which are grouped in chronological order. The part, portrays the person of Nasser, since he was a very significant figure in Arab politics. It also shows the political and social restraints imposed on the new leadership, and their projection onto the conflict. This chapter emphasises the external involvement into the decision made by the Egyptian elite. The second part pictures Nasser's struggle for power in the Middle East and Egyptian attitudes towards Jewish State. Moreover, it shows how these affected the relations between Israel and other countries of the region. All the information presented here were gathered from historical publications, all of which, apart from one, were secondary sources. The only primary source is the memories of the Egypt's foreign Minister and is discussed in detail in the main body. The other sources have been written by respectable historians, who are experts in this field. Therefore, they can be considered as reliable sources. The background reading was done on the more general books, often targeting the wider publicity, hence they do not necessarily contribute much detailed knowledge. As a conclusion, I must say that Egypt's leadership was an important factor in the development of the Arab-Israeli conflict in years 1952-67. It is true that both wars in the region were the direct result of Egypt's deeds. However, Nasser's involvement was not a result of any long-term policy aiming at confrontations with Israel, but a side effect of internal or inter-Arab policies emb...

Interview Lessons from an IKEA Cartoon

Interview Lessons from an IKEA Cartoon A cartoon image that had me laughing out loud was an â€Å"IKEA Job Interview.†Ã‚   The interviewer sits behind a desk in a sparsely furnished room and points to a bunch of pieces of a disassembled chair, which lie neatly on the floor.   â€Å"Please have a seat,† says the interviewer. While this image is hilarious, if the job interview were for a mechanic or an assembler of chairs at IKEA, the scene would not be so farfetched.   And in fact, it is not unusual for an interviewer to test an interviewee with a task to perform on the spot.   A good interviewer might test your practical skills in an interview, or your ability to respond to criticism, by asking you to perform a task or adjust your demeanor mid-interview. I once interviewed a young man for a social worker position at the non-profit where I worked in Brooklyn, NY.   There were two of us interviewing him, and I really liked him.   He answered questions well and I was considering hiring him.   My frustration was that he never made eye contact with me.   It seemed as if he were gazing off into space and not fully connecting with me.   And I knew there was no way I would actually hire him if he couldn’t make eye contact. I did something perhaps unconventional.   I stopped the interview, told him what I was experiencing, and asked him why he wasn’t making eye contact.   He gave a reasonable response that he was struggling with having two interviewers and didn’t want either of us to get all his focus.   From that moment in the interview, he made full eye contact with either me or my associate. I hired him. Why?   Because I knew beyond doubt from that interview that this man took criticism and coaching well, and could implement a suggestion quickly and effectively.   He also had all the other qualifications we were looking for. He is still working at the organization today, and is appreciated for his work ethic and great attitude, as well as for the results he produces. So this IKEA cartoon, while humorous, might not be that far off the mark for something you might be called upon to perform on the spot in a job interview.   Luckily, all the tools you need are already in your possession.   You just need to be good at following directions. 🙂 Log in to Reply azwinndini says: May 12, 2018 at 4:26 am and it still very funny Log in to Reply

Stages of Development Essay Example | Topics and Well Written Essays - 500 words

Stages of Development - Essay Example Progesterone levels also shoot up during pregnancy and function to cause loosening of ligaments and joints throughout the body, cause internal organs such as ureters to enlarge and importantly transform the uterus to a size that can accommodate a full pregnancy. The hormones make exercise difficult because of the loosened ligaments. The woman’s posture changes, breast enlarge, abdomen transform into a convex shape increasing the curvature of her back (which may often result in changes in sense of balance). Weight gain during pregnancy slows down blood and fluid circulation. As a result, pregnant women retain fluids and experience swelling of legs, feet, hands and even face. Some women experience vision changes during pregnancy characterized by increased myopia and abnormal hair and nail growth rates. Apart from increased metabolic rates due to high demands for nutrients, women also experience taste and smell changes along with skin changes such as development of stretch marks (Fuchs, 1983). In the third week of pregnancy, gastrulation begins with the appearance of a primitive streak which establishes the long axis of the embryo. Gastrulation involves the transformation of the two-layered embryonic disc into a three layered embryo with three primary germ layers; the ectoderm (develops into the epithelial lining of the gut, respiratory and urogenital systems and associated glands), the mesoderm (develops into all tissues not formed by ectoderm or endoderm such as the muscle tissue) the endoderm (develops into structures of the nervous system and the epidermis) (Goodwin, 1994). Fertilization of the egg by the sperm results in the formation of a zygote which travels down the fallopian tube and divides into a ball of cells. The zygote continues to divide into an inner group of cells with an outer shell collectively called the blastocyst. Blastocyst moves to the uterus around day 5 and implants onto the uterine wall around day 6 for nourishment.

Ethics Essay Example | Topics and Well Written Essays - 1250 words - 4

Ethics - Essay Example As per his analogy, there exists three social classes; the noble, slaves and priestly class. Guided by their subjective inclinations, the noble class defines morality by rendering what they perceive as being favorable to be good and vise versa (Nietzsche, 2010 p. 167). Conversely, those in the slave class remain oppressed by the distinctions made by the noble class; whereby, they live a resigned life serving the nobles with any attempt to progress thwarted. However, Nietzsche recognized that not everyone outside of the noble class remain passive to oppression by the noble class. They belong to the priestly class characterized by their hatred for those in the noble class, and unwillingness to accept a lower position in the social hierarchy (Nietzsche, 2010 p. 171). As a result, they developed a feeling of ressentiment conjured up by a â€Å"slave revolt† mentality. Nietzsche defined ressentiment as a reactive feeling to a continuous perceived sense of oppression; whereby, pent up frustrations predispose individuals to creating an â€Å"imaginary place† where they can direct these feelings. Discussed below is the origin of this psychological orientation, ressentiment’s role in shaping attitudes held by people today, whether individual’s values stem from this attitude and avenues for transformation to become better (Nietzsche, 2010 p 172). Nietzsche referred to ressentiment as a psychic mechanism. Psychic mechanisms are products of the ego, which result from the ego’s need to protect itself from a situation it perceives as a threat; for example, situations that impact the mood and affect of an individual negatively. Psychologist Sigmund Freud later referred to these psychic mechanisms as defense mechanisms and added more; for example, denial, regression, sublimation and displacement among others. According to him, defense mechanisms acted as coping mechanisms for individuals. Moreover, they functioned to prevent a state of incong ruence within an individual. Nietzsche’s ressentiment feeling is no different from Freud’s defense mechanisms because they all function to protect the individual and ensure minimal interference with their internal state of balance. Normalcy in a person’s psychological, physiological, cognitive, spiritual and social realms can only be achieved in the presence of internal balance. In this case, ressentiment functions to preserve balance by providing an outlet for pent up frustrations (Nietzsche, 2010 p. 173). In spite of the good brought about by psychic mechanisms, they also prove unfavorable in the sense that they function to distort reality by cocooning an individual; therefore, preventing them from dealing with unfavorable situations. Ressentiment as a reactive feeling provided an outlet for pent up frustrations; however, it failed to equip the slaves and priests with the strength they needed to overcome the nobles. In fact, the dynamics in the social hierarch y remained unaltered with the nobles living in their blissful state whereas their subordinates living in their pitiful state. People living in today’s society have not undergone a huge transformation in their mindset. In fact, many find themselves taking the easier way out, cowering from confronting issues. This is because stratifications in different aspects of the society are still in present. Arising from these stratifications in the society is a privileged class equipped with resources and the power to define morality in its entirety. The underprivileged, subordinate class

Pablo Picasso Essay Example for Free

Pablo Picasso Essay Every artist demonstrates their thoughts and point of view of nature and of the Earth. Their masterpieces portray their artistic identity, mastery, skills and techniques. Some of them have been the founder(s) of a particular art movement, which greatly affects other artists of the world. Pablo Picasso, one of the most renowned modern artists in history, is one of the pioneers of Cubism, along with Georges Braque, who strongly exemplifies and reveals the mentioned art movement and style in his Les Demoiselles D’Avignon, The Guernica and the Three Musician, each of which would be formally evaluated and analyzed. The artistic intelligence of Pablo Picasso (1881-1973) created a great impact in the development of modern and contemporary art. His masterpieces include over 20,000 works including paintings, drawings, sculptures, theater sets, prints, ceramics and costumes that delineate a number of intellectual, social, political, and ardent messages. His styles has gone beyond and transcended realism and abstraction, Cubism, Expressionism, Surrealism and Neoclassicism. Pablo Picasso was born at Malaga Spain in October 25, 1881 to Jose Ruiz Blasco and Maria Picasso Y Lopez. At the age of eight, he started to paint but his drawings were very much different from the children of his age. Even when he was young, Picasso already had a highly systematic approach to art. At the end of 1897, he studied in Madrid but later on, he dropped out of school because his teachers could not help him solve the technical problems he had. Furthermore, he endeavored to become a Classical painter similar to Rembrandt or Velasquez; however, no matter how good he was at the age of 16, still he could not contest the old masters. In the year 1899 and 1900, his style was altered radically. His works showed a more romantic manner. Since then, he began to flourish, absorbing all the dominant styles of his epoch. Nevertheless, it was in between 1907 and 1914 in Paris when he discovered a new style by which the French art critic Louis Vauxcelles referred as â€Å"Cubism. † His masterpiece entitled Les Demoiselles D’Avignon divulged that style in 1907. Picasso’s Les Demoiselles D’Avignon expresses and exhibits his ground-breaking style and distortion which is anchored from African Art. In the painting, the figures are arranged similar to Cezanne’s composition of bathers but it reveals an influence of primitivism. It manifests through the angular planes and well-defined outlines that create the entire solidity of the images. Moreover, it is composed of five females, all of which are depicted with angular body. The color of the figures are not confined to flesh rather there are red, blue and orange. The title of the painting, which is given by Picasso’s friend, pertains to the cabaret or maison publique on the Avignon Street, Barcelona. It showcases an expression of violence and barbaric intensity of the five women. On the other hand, his Guernica articulates the same form but it is more meaningful and more caricature in style. The themes signify death, bullfight and crucifixion. The figures are more complex as well as the content of the painting, which is illustrated by diverse and mixing images. The painting itself is a representation of the tragic events that occurred in Spain during the year 1937. It is full of political message and thus, summons the very idea of warfare as a heroic incident and renders it as a cruel and atrocious act of self-destruction. However, Picasso’s art possesses a trademark that any symbol can portray many and frequently contradicting meanings. According to Picasso when asked to explain the symbols, â€Å"It isn’t up to the painter to define the symbols. Otherwise it would be better if he wrote them out in so many words. The public who look at the picture must interpret the symbols as they understand them. † Another painting that depicts Cubism is the Three Musicians. It is a large painting with three figures made up of geometric shapes. The central figure is a Harlequin playing a guitar while on his sides are two musicians. On the left part, is a visible figure of a dog. The work delineates a lively appearance due to its color, orange dominates the plane. The images are figuratively rendered but it can be pulled that they are people with musical instruments with them. They are painted in a way similar to a group performing on stage. Pablo Picasso’s style known as Cubism, as well as his masterpieces, has contributed much to the depiction and understanding of abstract art and modernism. His works portray figurative images wherein every art objects is dominated by symbols that carry a myriad of interpretations and meanings. Because of his discovery of Cubism, paintings have appeared to be a three-dimensional picture plane. His works exhibit harmonious colors and biomorphic sensuality which is exemplified in his Les Demoiselles D’Avignon. Moreover, Picasso paints in such a way that is very much different from other well-known artists of his time because he does not employ in his works landscapes or well-depicted everyday scenes. He upholds in his artistic career his identity of not copying nature and not utilizing traditional techniques, and perspectives. He learns to emphasize his viewpoints of the world through geometry, lively utilization of colors, and somehow calculated perspectives. He demonstrates his activism and political comprehension through symbols too and it is evident in his Guernica. Furthermore, because of his artistic career, identity and discovered style (Cubism), he had been renowned in the world of art. Bibliography â€Å"Guernica: Testimony of War.† (2008). Public Broadcasting Service. Database online. Available from http://www. pbs. org/treasuresoftheworld/guernica/gmain. html. [06 April 2009] Harris, Mark. â€Å"Guernica. † (1996). Web. org. uk. Database online. Available from http://web. org. uk/picasso/guernica. html. [06 April 2009] â€Å"Pablo Picasso, Life and Work,† (n. d). Pablo Picasso Cubism. Database online. Available from http://pablo-picasso. paintings. name/biography/. [06 April 2009] â€Å"Pablo Picasso Painting. † (n. d). Artquotes. net. Database online. Available from http://www. artquotes. net/masters/picasso/pablo_musicians1921. htm. [06 April 2009] Rewald, Sabine. â€Å"Cubism. † (2004). Heilbrunn Timeline of Art History. New York: Metropolitan Museum of Art. Database online. Available from http://www. metmuseum. org/toah/hd/cube/hd_cube. htm. [06 April 2009] Voorhies, James. â€Å"Pablo Picasso (1881-1973). † (2004). Heilbrunn Timeline of Art History. New York: Metropolitan Museum of Art. Database online. Available from http://www. metmuseum. org/toah/hd/pica/hd_pica. htm [06 April 2009]

Folk Heroes versus Modern Role Models :: essays research papers

There are six different qualities of folk heroes. Three are self-sacrifice, the willingness to go on a search for something of value, and someone who is willing to ask for help from others. Therefore, we need to examine our modern role models of today to see if they have any of these qualities of a folk hero. The first quality is that a folk hero must show values of his or her culture. A folk hero must be someone who is a good community member who puts the needs of their community above their own needs. In other words, they must be open to self-sacrifice. However, we don’t really see any celebrities or politicians risking for their teams, peers, neighborhood, or country. There is no one famous in the headlines that show that they have strength and are willing to undergo pain without complaint. There don’t seem to be any role models today who are intelligent. We don’t seem to care about personality. Our societal value seems to focus on money and recognition. Thus, our role models should be those who put others before themselves and show that they care for other people. The second quality of a folk hero is the willingness to leave the familiar in order to quest for something of value. They don’t have to leave their country, but they just need to be open to the unknown, willing to risk it all to attain a worthy goal. They have to be willing to give up money and fame, which is very rare for someone to do in today’s world. In today’s society it seems that only ordinary people are risking their lives and no one hears about them. So, our role models and heroes in the modern world should be those risking their lives for us instead of someone who memorizes lines and then gets paid for it. The third quality is that a folk hero must be willing to seek help from others either from spiritual or physical mentors. They need to be seeking help from those with knowledge, insight, and wisdom. They cannot be full of themselves thinking they can do everything and know everything. This seems to be the only quality that some of our role models have. Some of our celebrities and politicians do have people that they go to for advice.

Math Checkup Unit

Circle the letter of your answer(s) and explain your choice(s). B. D. The slope is a. Point-slope form b. Slope-intercept form 5. What is the slope off line that is perpendicular to [pick]? Show your work. Answer: A line perpendicular to Hopi]x would have a slope that's the reciprocal of the slope to Hopi]x. So the answer is [pick]. 6. Write the equation off line passing through (0,6) and parallel to the line [pick]. Arctic]x+6 7.Which of the following tables of values could have been generated by a linear function? How do you know? I-I II 1-5 1-7 1-9 1-11 110 115 Table A is a linear function, since it has an even distribution in both its x and y values. Table B is NOT a linear function, since it doesn't have an even distribution in its y values. Table C is a linear function, since it has an even distribution in both its x and y values. 8. For each table in #7 that could have been generated by a linear function, calculate the slope of the line produced by that function. The rise over run formula [pick] shows the slope of a function table.Table A has a slope of -2. Table C has a slope of O. 9. The cost of hosting a dinner in a particular restaurant is given by y = 18. Xx + 250, where x is the number of people at the dinner and y is dollars. What is the slope of this function? What does it mean in the context of the problem? The slope is 18. 5. It meaner that each person that attends costs $18. 50. 10. The cost of hosting a dinner in a particular restaurant is given by y = 18. Xx + 250, where x is the number of people at the dinner and y is dollars. What is the y- intercept of this function? What does it mean in the context of the problem?The y-intercept is 250. This meaner that you must pay $250 BEFORE you pay for each guest's meal. 1 1 . Write the equation of the line that is parallel to the x-axis and goes through the 12. Does the point (2,6) lie on the line that connects (IA) and (03)? Explain. The equation for the slope of (1 A) and (03) is rug+3. Just plug (2,6) into the equation: 6=2+3? NO. So, no. (2,6) does not lie in the line that connects (1 A) and (03). 13. Which of the following pairs of lines are perpendicular? How do you know? Perpendicular? A. [pick and [pick] No. Their slopes are NOT negative reciprocals. B. [pick] and [pick] Yes.Their slopes are negative reciprocals. And [pick] No. Their slopes are NOT negative reciprocals. C. [pick] 14. Jeremy uses the linear function G = ah + 50 to represent the grade, G (in points out of 100), that he can earn on an exam as a function of h, the number of hours he spends studying for the exam. A. Identify the slope and y-intercept of Jersey's function and explain what they mean in the context of the problem. The slope is 12 and the y-intercept is 50. This meaner that Jersey's score, if he didn't study, would be 50. However, for every hour he studies, his score will go up 12 points. . If Jeremy spends 3 hours studying for the exam, what grade does he expect to earn? Show your work. Jeremy can expect to earn 86 points on the test if he studies for 3 hours. C. How many hours should Jeremy study if he wants to earn a perfect score on the exam? Show your work. 100= +50 ah h = 4 hours, 10 minutes. – up, where p is the price in dollars of the product and D is the number of products that can be sold at that price. A. What does the slope of this function mean in the context of the problem? The slope shows that for each dollar the price increases, two less items will be sold. . What price should be set in order to sell 75 items? Show your work. UP = 25 p = $12. 50 The price should be set as $12. 50 to sell 75 items. 75 = 100 16. Temperature may be given in degrees Celsius or in degrees Fahrenheit. The freezing point of water is 32(F or O(C. The boiling point of water is 212(F or OHIO(C. A. Write the equation of a line that shows the relationship between degrees Fahrenheit and degrees Celsius. B. What is the temperature in Fahrenheit when it is ICC? C. What is the temp erature in Celsius when it is OFF? 6. 1 Celsius 17.Write at least three different expressions that mean â€Å"slope. † 62. 6 Fahrenheit 18. In order to write the equation off line, what two pieces of information do you need? (Hint: there may be more than one answer to this question. ) You must know both the slope and y-intercept to write the equation of a line. The number of soccer balls produced. A. What is the slope of this equation and what does it represent in the context of the problem? The slope is 7, and that meaner each soccer ball costs $7. B. What is the y-intercept of this equation and what does it represent in the intent of the problem?

Bridgford Foods Essay

Bridgford Foods is known as a small, publicly traded company of the food industry. Clients of Bridgford Foods have a relatively high inherent risk. The operation of the said industry is subject to various risks, such as adverse changes in the general economic conditions, the evolution of consumer preferences, nutritional and health-related concerns, the inspections done, including the processing controls involved in the federal, state, and local products. The liability claims of consumer products and the risks associated with product tampering were also taken into careful consideration. Furthermore, several recalls made were associated with the recent outbreaks of illnesses among the meat and poultry products. Such greatly affected the operating results and the financial position of the company. In addition to this, industry characteristics were related to the factors that affected the assessment of materials of Bridgford Foods Corporation. Since the industry was very competitive, price cutting would have its related effects on the revenue. Unfortunately, Bridgford Foods was not part of the leading industries in the country. In terms of performance, the products of the said company were not as competitive as those of the leaders in the industry. In addition to this, the company is not as profitable and as financially stable as those of the major companies in the industry. For the year 2007, Bridgford Food had a decrease in its total sales, as compared to the other years. In a report issued, the company stated that, â€Å"sales for the first quarter ended in January 25, 2008, and was an estimated $1,319,000. Prior to the first twelve weeks of the fiscal year, there was a decrease in the total, which was 3.1%. The industry factors result in an increased assessment of the risk material misstatement of BridgFord Foods Corporation. This led to a lower determination of detection risk and more substantive tests. Estimations and assumptions were particularly important in the assessment of risks for material misstatement of Johnson, Inc. The management made certain estimations and assumptions that affected the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements. In addition to this, reported revenues and expenses during the respective reporting periods were also given much considerations. The amounts estimated related to liabilities for workers’ compensation, employee healthcare and pension benefits are especially subjected. The inherent risk relating to the accuracy of an account balance that involves a high degree of management judgment, or that is difficult to compute, is evaluated as high. Moreover, the credit risk of the company was diversified across a broad range clients and geographic regions. Losses incurred due to credit risks have recently been immaterial, with the client maintaining the cash balances at financial institutions. At times, these clients exceed the amounts insured by the Federal Deposit Insurance Corporation of $100 million per institution. However, the clients have significant amounts receivable amounts with few of the well known clients, although historically secure, could also be subject to material risk when the operations of these clients begin to deteriorate. Regardless of such dilemma, the members of the Bridgford family can still exercise significant control over the company. This is due to the fact that the family owns approximately 77% in stocks of the company, making them own more than three fourths of the whole company. On top of this, three members of the Bridgford family were members of the Board of Directors. This gives the members of the Bridgford family the ability to exert substantial influence and power over the management and affairs of the company. This include matters requiring the action of shareholders. the amendment to by-laws, the election and removal of directors, merger proposals, consolidation or sale of all or substantially all of the assets and other corporate transactions. The Bridgford family members who own majority of the stocks dominate in the decision making of the company. This factor led to a higher risk assessment of material misstatement fore there were no reviews regarding important decisions and actions taken. However, these should be taken in the best interest of the company and its stockholders. The inherent limitations included the realities of faulty judgments and decision makings, including the breakdowns that can occur due to simple errors and mistakes. Additionally, controls can be circumvented by the individual acts of some people, by collusion of two or more people, or by management override of the control. All the above factors increased inherent risk for a particular account balance assertion, making the evaluation relatively high. In the audit planning stage, where the evaluation of inherent risk for an account balance assertion is high, auditors regard this as a significant risk requiring special audit attention. The control risk of Bridgford foods is low. The client maintains and evaluates a system of internal accounting controls, and a program of internal auditing designed to provide reasonable assurance. In so doing, the company’s assets are protected and transactions were performed in accordance with the proper authorization, and were recorded accordingly. This system of internal accounting control is continually reviewed and modified in response to evolving business conditions and operations and to recommendations made by the independent registered public accounting firm and internal auditor. The client also has an established a code of conduct. Furthermore, the audit committee is composed of independent directors who are not officers or employees of the client, and do not have other relationships that impair independence. The audit committees also employ two financial experts. They are effective in overseeing the quality of controls and the management of fraud. From those mentioned, I believe that the accounting and internal control systems provide reasonable assurance that assets are safeguarded and financial information is reliable, with the overall control risk low. In general, the design and implementation of internal control are considered effective. The increase in the risk of material misstatement due to these factors will result in a lower determination of detection risk and an increase in the scope of the auditor’s work. Pre-audit engagement risk is significantly and positively associated with the estimated level of discretionary accruals reported in audited financial statements. As higher levels of discretionary accruals have been shown to be associated with higher risk of post-audit litigation, it appears that rather than taking actions that result in higher-risk clients reporting less aggressive discretionary accruals, auditors instead are accepting a higher post-audit risk for these clients.

Free Essays on Phenylketonuria

Phenylketonuria, otherwise known as PKU, is a rare genetic disease that is caused by a person’s body being unable to metabolize the amino acid phenylalanine. The disease can cause mental retardation because the build up of phenylalanine in the body. When phenylalanine is not broken down and turned in a different amino acid, tyrosine, it can create other enzyme routes that build up in the blood stream and body tissue. This can be extremely harmful to the body and its development. This disease is caused by missing the enzyme phenylalanine hydroxylase, this enzyme is the one that normally breaks down phenylalanine. It is rare for this enzyme to be completely absence, but this form leads to the most severe mental retardation and neurological problems. Most cases occur when this enzyme is deficient and the amount of phenylalanine is slightly higher than usual amount in the circulatory system of a person. This is called hyperphenylalaninemia.. These disorders are different than norm ! al PKU. (Shuett; McKusick) PKU occurs immediately when a child is born. The child appears to be completely normal, but can have blue eyes and can have fairer skin and hair than the rest of its family members. If PKU is unidentified early in an infants life they can have early symptoms which can be identified. Half of untreated babies while develop symptoms such as vomiting, irritability, an eczema-like rash, and a mousy odor to their urine (Bellenir 69). They can also have nervous system problems. Increased muscle tone, and very active tendon reflexes occur from these problems. Soon after they start to undergo mental problems. These problems are severe mental retardation and seizures among other things. Other indications are a smaller head than usual, prominent cheek and upper jaw bones with widely spaced teeth, poor development of tooth enamel, and decreased body growth(Bellenir 69). PKU is passed on in a â€Å"autosomal recessive† gene. This means that a pers... Free Essays on Phenylketonuria Free Essays on Phenylketonuria Phenylketonuria, otherwise known as PKU, is a rare genetic disease that is caused by a person’s body being unable to metabolize the amino acid phenylalanine. The disease can cause mental retardation because the build up of phenylalanine in the body. When phenylalanine is not broken down and turned in a different amino acid, tyrosine, it can create other enzyme routes that build up in the blood stream and body tissue. This can be extremely harmful to the body and its development. This disease is caused by missing the enzyme phenylalanine hydroxylase, this enzyme is the one that normally breaks down phenylalanine. It is rare for this enzyme to be completely absence, but this form leads to the most severe mental retardation and neurological problems. Most cases occur when this enzyme is deficient and the amount of phenylalanine is slightly higher than usual amount in the circulatory system of a person. This is called hyperphenylalaninemia.. These disorders are different than norm ! al PKU. (Shuett; McKusick) PKU occurs immediately when a child is born. The child appears to be completely normal, but can have blue eyes and can have fairer skin and hair than the rest of its family members. If PKU is unidentified early in an infants life they can have early symptoms which can be identified. Half of untreated babies while develop symptoms such as vomiting, irritability, an eczema-like rash, and a mousy odor to their urine (Bellenir 69). They can also have nervous system problems. Increased muscle tone, and very active tendon reflexes occur from these problems. Soon after they start to undergo mental problems. These problems are severe mental retardation and seizures among other things. Other indications are a smaller head than usual, prominent cheek and upper jaw bones with widely spaced teeth, poor development of tooth enamel, and decreased body growth(Bellenir 69). PKU is passed on in a â€Å"autosomal recessive† gene. This means that a pers...

Labor Day Purpose and History

Labor Day Purpose and History Labor Day is a public holiday in the United States. Always observed on the first Monday in September, Labor Day celebrates and honors the contribution of the American system of organized labor and workers to the prosperity and economic strength of the nation. The Monday of Labor Day along with the Saturday and Sunday preceding it is known as the Labor Day Weekend and is traditionally considered the end of summer. As a federal holiday, all but essential national, state, and local government offices are typically closed on Labor Day. Labor Day Key Takeaways Labor Day is a national holiday in the United States always observed on the first Monday in each September.Labor Day is observed to celebrate the contributions of organized labor and workers to the prosperity of the U.S. economy.The first Labor Day celebration was held on Tuesday, September 5, 1882, in New York City, while Oregon was the first state to actually adopt a Labor Day law on February 2l, l887.The United States Congress declared Labor Day a federal holiday on June 28, 1894. Along with the day’s historical significance, Americans tend to consider Labor Day as marking the â€Å"unofficial end of summer.† Many people wrap their vacations around Labor Day in anticipation of fall activities, like the start of school and cool-weather sports. Labor Day is the day to â€Å"throw down your tools,† and eat too many hot dogs while thanking American workers for their collective contribution to the strength, prosperity, quality of life, cold beer, and great sales enjoyed across the nation. In every sense, the underlying meaning of Labor Day is different from that of any other yearly holiday. â€Å"All other holidays are in a more or less degree connected with conflicts and battles of mans prowess over man, of strife and discord for greed and power, of glories achieved by one nation over another,† said Samuel Gompers, founder of the American Federation of Labor. â€Å"Labor Day...is devoted to no man, living or dead, to no sect, race, or nation.† Not a Day Off for Everybody, by Far Of course, it should be noted that millions of hard-working Americans, like those in the retail and service industries, along with those in law enforcement, public safety, and health care observe Labor Day by working as usual. Perhaps they deserve the special appreciation of those of us who do get to spend the day eating the hot dogs and drinking the beers. Who Invented Labor Day? The Carpenters or the Machinists? More than 130 years after the first Labor Day was observed in 1882, there is still disagreement as to who first suggested the â€Å"national day off.† America’s carpenters and construction workers, along with some historians will tell you that it was Peter J. McGuire, general secretary of the Brotherhood of Carpenters and Joiners and a co-founder of the American Federation of Labor, who first suggested a day to honor those â€Å"who from rude nature have delved and carved all the grandeur we behold.† However, others believe that Matthew Maguire – no relation to Peter J. McGuire – a machinist who would later be elected secretary of Local 344 of the International Association of Machinists in Paterson, New Jersey proposed Labor Day in 1882 while serving as secretary of New York’s Central Labor Union. Either way, history is clear that the first Labor Day observance was held in accordance with a plan developed by Matthew Maguire’s Central Labor Union. The First Labor Day The first Labor Day holiday was celebrated on Tuesday, September 5, 1882, in New York City, in accordance with the plans of the Central Labor Union. The Central Labor Union held its second Labor Day holiday just a year later, on September 5, 1883. As proposed by the Central Labor Union, the first Labor Day celebration was highlighted by a parade to show the public â€Å"the strength and esprit de corps of the trade and labor organizations.† In 1884, the Labor Day observance was changed to the first Monday in September as originally proposed by the Central Labor Union. The union then urged other unions and trade organizations to begin holding a similar â€Å"workingmen’s holiday† on the same date. The idea caught on, and by 1885, Labor Day observances were being held in industrial centers nationwide. Not to Be Confused With International Workers’ Day In 1866, International Workers’ Day or â€Å"May First† was established an alternative holiday for the celebration of organized labor. Observed annually on May 1, the day was created by a resolution during the 1884 convention of the American Federation of Labor in Chicago. The date was chosen due to its proximity to the date of the bloody Chicago Haymarket Affair labor demonstration and bombing of May 4, 1886. Some labor unions of the day felt that International Workers’ Day was a more appropriate tribute to the struggles of their cause than Labor Day, which they considered a frivolous picnic-and-parade day. However, conservative Democratic President Grover Cleveland feared that a holiday to honor labor on May 1 would become a negative commemoration of the Haymarket Affair, rather than a positive celebration of how the nation benefited from labor. Today, the first day of May is still observed in many countries as â€Å"International Workers Day,† or more often as â€Å"Labour Day.† Labor Day Gains Government Recognition As with most things involving a potential day off, Labor Day became very popular very fast, and by 1885, several city governments have adopted ordinances calling for local observances. While New York was the first state legislature to propose official, statewide observance of Labor Day, Oregon was the first state to actually adopt a Labor Day law on February 2l, l887. The same year, Colorado, Massachusetts, New Jersey, and New York also enacted Labor Day observance laws, and by 1894, 23 other states followed suit. Always looking for already popular ideas to get behind, the senators and representatives of the U.S. Congress took note of the growing Labor Day movement and June 28, 1894, passed an act making the first Monday in September of each year a legal holiday in the District of Columbia and the U.S. territories. How Labor Day Has Changed As massive displays and gatherings have become larger problems for public safety agencies, especially in large industrial centers, the character of Labor Day celebrations have changed. However, those changes, as noted by the U.S. Department of Labor, have been more of â€Å"a shift in emphasis and medium of expression.† Thanks mainly to television, the internet, and social media, Labor Day addresses by leading union officials, industrialists, educators, clerics and government officials are delivered directly into the homes, swimming pools, and BBQ pits of Americans nationwide. â€Å"The vital force of labor added materially to the highest standard of living and the greatest production the world has ever known and has brought us closer to the realization of our traditional ideals of economic and political democracy,† notes the Labor Department. â€Å"It is appropriate, therefore, that the nation pays tribute on Labor Day to the creator of so much of the nations strength, freedom, and leadership- the American worker.†

American History Essay Example | Topics and Well Written Essays - 1250 words

American History - Essay Example From the above list, elaborate on five terms: 1. Florence Kelley Florence Kelley was an important figure during 1916 reforms related to women rights. She worked to reduce the working time for the women to eight hours. However, special permissions were given to sick and married women. She worked immensely for the women rights. She worked to maintain laws for the higher labored works to shorten the duration of work. She worked to minimize the child labor. Kelley guided the authorities to work in order to inform the people about the product. She emphasized to implement similar laws regarding women and children in other states. Women were not allowed to work in the manufacturing or industries more influenced by dangers. She informed that women have to perform double duties, at home and at work. 2. The Political Earthquake of 1890’s The Political Earthquake of 1890’s had huge impact on the history of America. Major economic depression was there during the period. Businesses got destabilized. Government limited to buy the silver. Gold was considered as the regions financial standard. The rights of Blacks were defended. Reforms in the federal election laws were made. Laws were made for the blacks, less educated whites and poor. Dominance of the ruling party was maintained by taking steps to win the votes of people and defeat the political enemies. Booker T. Washington wanted the American black race to be involved in the legal order. 3. People's (Populist) Party National Platform (1892) People's (Populist) Party National Platform (1892) had a great impact on the American history due to the demand to change the political culture of the region. The culture was full with bribes to attain the votes. The whole system was corrupt. Political leaders struggle hard to change the system of the region. Labor unions were encouraged to attain rights. Wealth is not a commodity of a person, it should be distributed. Currency should only be made by government and the pri ce difference between the gold and the silver should be in the ratio of 16:1. The value of the media should be increased. Adjusted income tax was demanded. Saving banks should be owned by the governments. 4. Bennett English-Language School Law (Wisconsin, 1890) Republican and Democratic State Platforms on the Bennett English-Language School Law (Wisconsin, 1890) provided with the political reforms in the American history. Reforms were made to maintain the rights of the peoples and the institutions of the United Sates. Schools funds were defended It was assured that school funds would never be spent on any other work. Education was made compulsory through legislations for the assembly membership as well as for other people. School laws were implemented in nearly all states. It was assured that the attendance at the schools would remain full. Unions made by church faced an opposition. People were encouraged to remain patriotic. People were asked to help the government to implement the school laws. 5. Wealth against Commonwealth (1894) Henry Demarest Lloyd was the reformer who emphasized on the distribution of wealth. The major point made by Henry Demarest Lloyd is that the wealth in more hands is much better than wealth in fewer hands. More people will have some share of wealth that will help in betterment of society. It was discussed that liberty is the factor that impacts the financial conditions. Ballet boxes have lower power that that of the automobile industry. Wealth attracts more people as compared to the ballot box. The

Student and falcuty issue Scholarship Essay Example | Topics and Well Written Essays - 2500 words

Student and falcuty issue - Scholarship Essay Example As the world continues to progress medically, the need for competent nurses continues to rise. Over the past few years, the role of nurses in a health care system has changed significantly due to new biomedical discoveries and the development of technologically advanced medical machines. Furthermore, the changes in the patterns of health care services have increased the demand of highly qualified and competent nurses. The specific roles performed by nurses can never be fully described as they are not only complex but are equally diverse as well. In modern society, nurses provide palliative care by direct contact, computer, phone, and also across state lines. Therefore, nurses need to be highly educated to cope with diverse work environment pressures and challenges. (Benner et al 2010). Education Crisis: Today, most industrialized and medically advanced nations face a shortage of highly qualified and competent nurses. ... Vast difficult curriculum coupled with improperly trained faculty has resulted in a drastic decrease in the number of competent nurses available to provide palliative and other associated services in various health care settings. (Benner et al 2010). Due to the ineffectiveness of teaching programs, the profession of nursing continues to struggle to develop the skills and attributes needed to cope with modern day medical challenges. The advanced practice role on the delivery of palliative health care has a potential impact on the stability of a nation which is why the expanding role of nurses requires effective training programs. There are various reasons which are responsible for the ineffectiveness of nursing teaching programs; some of the major reasons are analyzed in this paper along with their antecedents, current status, and future implications. The paper also makes recommendations about what needs to be done in order to train nurses in an effort to effectively mold them to cope with the challenging and dynamic medical environment. One of the major reasons leading to ineffectiveness of nursing teaching programs is the shortage of highly qualified teaching staff. The shortage of qualified faculty has posed tremendous problems for nursing schools. The lack of substantial federal funding is the underlying reason for the shortage of effective teacher training programs which have inevitably been responsible for ineffective nursing training programs. Even forty years after the approval of The Nursing Act of 1964, federal funding still suffers great fluctuations. (Benner et al 2010). The lack of steady federal funding has led to the influx of relatively under educated

Comparison of the TV Bra for Living Sculpture and the Olympia Essay

Comparison of the TV Bra for Living Sculpture and the Olympia - Essay Example Comparison of the TV Bra for Living Sculpture and the Olympia Art will always remain part and parcel of life. It has been there since time immemorial and there are several household names that are known for various pieces of art. The Olympia and the TV Bra for Living Sculpture are such pieces of art that have brought some form of controversy in the subject matter that they have and will be the focus of discussion in this paper. The Olympia was done by Edouard Manet, a French painter in 1863. This painting caused such uproar when it was presented at the Salon in 1865 and the authorities at the Salon were forced to put it further up and put two armed guards to prevent the painting from being damaged by the public. The painting encompasses a reclining nude woman being tended to by a black maid while a black cat is on the far right of the bed where the woman is lying gazing rather mysteriously to the viewer of the painting. The TV Bra for Living Sculpture is a piece of work done by Nam June Paik in 1969 and is found in the Walk Art Center. It is made of video tubes, television, rheostat, Plexiglas boxes, vinyl straps, foot switches, cables and copper wire. All these were connected to resemble a bra, which is a pi ece of cloth used by women to hold their breasts in place. According to Salter, p.116, it is used to portray how electronics can be humanized since it entails the use of a TV as a bra; a bra is something that is considered intimate to the female human being, and it is so unlikely that a TV can be used as a bra. That being, the idea was to stimulate the fantasy of finding a new, imaginative and humanistic use of technology. Both artists, Edouard Manet and Nam June Paik are renowned artists. This is mostly due to the style of art that they engage in, for example, Manet was known for a series of paintings featuring naked women such as the Le Dejeuner sur I'Herbe. On the same scale, Nam June Paik did a number of electronically inspired arts throughout the 1960’s such as the TV chair, Opus paintings, TV cello and TV garden among others (Smithsonian American Art Museum, p.2). All these pieces of art encompassed electronics being portrayed in a unique way. While the Olympia is made of oil paint the TV bra for living sculpture is made of various electronic devices such as copper wires, cables, switches and a TV screen. These two pieces have different materials but this does not make them any less desirable. The Olympia measures 130.5 by 190 centimeters and Manet used strong brush strokes which many people considered to be unfashionable at that moment since it was the kind of painting that little children used to practice their painting skills (Courtesans, p.1). The painting has a great contrast between the dark part that is on the background and the lighting on the foreground. The lighting gives focus to the woman lying on the bed as opposed to the other components of the painting such as the maidservant that is serving the lady as well as the cat that is on the bed (Courtesans, p.1). This serves to give the painting a desirable effect in addition to contributing to the thematic concern of the paint. The composition of the Olympia is not very different from oth er pieces of its time. However, the only unique aspect of its composition is that Manet took what was a classical composition and put it in a contemporary setting that could be referred to everyone else (Wallace, p.1). This was achieved by the use of the woman of a common origin bringing a sense of immediacy to the painting. On the other hand, the composition of the TV bra for living sculpture is rather unique since it encompasses the use of modern

The Social Determinants Of Childhood Obesity Health Essay

The Social Determinants Of Childhood Obesity Health Essay Childhood obesity is an international problem in the 21st century. In Hong Kong, it is easy for us to find the increasing trend of child obesity rate from the media. Why does the problem happen in Hong Kong? Are there any solutions to reduce the childhood obesity? In this paper, I will firstly to talk about the seriousness of childhood obesity in Hong Kong. Then, I will explore the childhood obesity from the social determinants. Then, I will talk about the solutions of this health problem by using health promotion strategies. The current situation of childhood obesity in Hong Kong Childhood obesity as an international health problem Childhood obesity is now becoming a worldwide problem nowadays. Obesity means a people who accumulates too much body fat and he or she will face on health problems in the future (Haslam James, 2005). According to World Health Organization (2012a), obesity is one of the serious health problems in the 21st century and now there are 170 million overweight children who are under 18 years old. Also, more than 40 million children in the world under the age of five were overweight in 2010 (World Health Organization, 2012b).In every year, there are at least 2.6 million people die because of overweight or obese (World health organization, 2012c). The negative effects from childhood obesity Childhood obesity causes different problems in childrens development and health. LeBow (1986) had come out three potential dangers of not treating the fat child, including persistent obesity, barriers in the life and potential health threats. He thinks that obese children are stigmatized from peers, parents and society in the childrens development. This will leads them to enter into vicious circle that they have low self-esteem and become fatter and fatter. Many obese children think that they will still obese and it continues after they grow (Peckham et al., 1985; Stunkard Burt, 1967). Yung (2009) has illustrated what diseases may lead by childhood obesity (See Figure 1). He also mentioned that if government fails to curb childhood obesity, there will be a lot of youngsters suffering from the diseases in the future. Figure 1: Classification of medical and psychosocial consequences of childhood obesity (Yung, 2009). The numbers and phenomenon of childhood obesity in Hong Kong In Hong Kong, there is an increasing trend on the overall childhood obesity rate. Appendix 1 shows the latest data on childhood obesity in Hong Kong. According to the [emailprotected] Campaign (2012a), the overall obesity rate increases from 16.4% to 20.9% in the past 15 years. The numbers also show out that boys are easily to become obese than girls with around 5-10% of disparity on the obesity in different gender. Besides the data from the government, more information reflects that the potential crisis on suffering from other diseases related to childhood obesity. A cross-sectional study from CUHK shows out that about 13% of boys and 11% of girls were obese in examining around 2 600 children aged 6-13 (Sung, 2007). It also mentioned that about 10% and 3% of the children were detected on having three or more and four or more of the six cardiovascular risk factors respectively, including high systolic blood pressure or diastolic blood pressure, high blood triglyceride, low blood high-density lipoprotein, high blood low-density lipoprotein, high blood glucose and high blood insulin (Sung, 2007). Also, patients are getting younger and younger to suffer from diabetes or cardiovascular diseases because of childhood obesity (Wan jiu xue tong, 2007). Therefore, childhood obesity has become a major health care issue in Hong Kong from the facts in both statistics and news reports. In the next part, I will talk about the social determinants of childhood obesity. The social determinants of the childhood obesity The framework of social determinants in analyzing the childhood obesity According to World Health Organization (2012d), social determinants of health include life, development and health system afforded by the distribution of power and resource. It also shows out the phenomenon as health inequity which affects peoples health status. World Health Organization Western Pacific South-East Asia (2008) had set up some index to evaluate the public health in Asia Pacific. In this time, I will borrow the framework to analysis childhood obesity in Hong Kong with adjusting the index and adding related factors (See Figure 2). The reason of adopting this framework is to show out how our social settings make childhood obesity instead of attributing to self-responsibility from individual. I also add the item main stakeholders because they are the main media to lead the things happening in society. Factors Main stakeholders Original meanings Adjusted meanings Income and poverty Family Overall economic situation Overall economic situation Economic status of the grassroots Lifestyle Family Eating habits Physical activities Eating habits Physical activities Personal growth Education School Literacy rate School setting Culture and knowledge Society Not including Traditions, views and knowledge of food Figure 2: The framework to analysis the childhood obesity in Hong Kong Family Family is one important sector in enforcing the childhood obesity because they have the most responsibility to take care their children. From our born to independence, it is not only fulfill childrens basic life but also learning the foundation of knowledge and skills. Therefore, they have an important responsibility in forming the childhood obesity. Income and poverty Economic status affects peoples health in their life. World Health Organization Western Pacific South-East Asia (2008) mentioned that poor people are hard to maintain their health because they lack of resource to access health service and take actions to prevent diseases. It also mentioned that Hong Kong is regarded as a high-income country from the World Bank in 2008. It also has a better medical system comparing to other developed countries. At the same time, there is a big disparity between the rich and the poor with high gini index around 53.3% (Central Intelligence Agency, 2007). So, the overall economic situation and economic status of the grassroots should be attended on analyzing the health problem in different class. Meals with more meat and less vegetables are common after the improvement of economy. Every Hong Kong people consume 150KG meats in 2011 which is more than the US (Gang ren shi rou, 2012). Many parents regard children should eat more meat in their meals because of their physical development. Some parents even do not limit the amount of meat to their children because they think they should provide the best to their children if they can. In hence, children may bring up an unbalance diet. Parents will become more difficult to improve children into correct diet. When the children eat too much meat unconsciously, it will cause child obesity if the children lacks of enough exercise at the same time. To the grassroots, fast-food is easily to lead childhood obesity. It is because poor children in Hong Kong usually follow their mothers, who are usually the new immigrants, to the fast food shops. According to Chan, Deave and Greenhalgh (2010), fast-food shops are good places for them to meet other parents and friends. They also think it is a more safety places than playgrounds. Additionally, Hong Kong style fast food is unhealthy. For example, 2 pieces of Western Toast (à ¨Ã‚ ¥Ã‚ ¿Ãƒ ¥Ã‚ ¤Ã… ¡Ãƒ ¥Ã‚ £Ã‚ «) have 356 kcal, 19g fat, 116mg cholesterol, 513mg sodium and 8g saturated fat (Xiao xue sheng san, 2004). It is easy for children to overtake nutrition and harmful substances as Trans fats. Except the grassroots, having too much fast food is also common for normal families. According to Chan, Deave and Greenhalgh (2010), long-hours culture is always happened on adults. To save time, some parents may buy fast-food or pre-prepared food as dinner to their children. Some children may provide holding meal in the evening and it always leads them not to eat dinner very late at night. Children eat too much fast food chronically and it will easily to become child obesity. Lifestyle Lifestyle is the way a person lives. From the World Health Organization Western Pacific South-East Asia (2008), diet and physical activity are the ways to promote and maintain good health in a country. Obesity means the unbalance state in high diet and low physical activities. Family should make sure their children to have enough nutrition but not overdose. Unhealthy meals are one of the main factors to cause childhood obesity. Except having fast food or meals with more meat and less vegetables, another source of unhealthy meal is from bad cooking habits both from Chinese and Western. One of the examples is that Chinese prefer to use more oil and animal fat to cook the meal so the children have higher Cholesterol levels than foreign children (Fu mu tai qian, 1999). Another example is that Western meals may have high calories but low fiber as Baked Pork Chop with Rice containing over 1,200 calories (Yuan li zhu pai fan, 2003). If parents do not count nutrition intake, children will eat too much and it will become obese very easily. Another factor for childhood obesity is lacking exercise. Doing exercise is a way to consume extra nutrition and maintain personal health. According to the Community Sports Committee of the Sports Commission (2012), about 80% tested children thinks that they have enough exercise but only 9% fulfill the US standard of physical fitness. Lacking exercise of Hong Kong children has lasted over 10 years. There are few reasons to explain the phenomenon. The first reason is the school setting and I will explain later. The two one is the sense from parents. If parents are active in doing exercise, their children will also have more sense to do the exercise. Unfortunately, there are around 35% of parents with no participation in sports and more than 60% of families cannot arrange family sports time during each weekend (Community Sports Committee of the Sports Commission, 2012). The third one is the children spend too much time on different electronic screen. According to the Community Sports Committee of the Sports Commission (2012), about 40% of Hong Kong children aged 7-12 spend more than 5 hours on sedentary activities like studying and recreation. If children spend more time on the screen, they will have less time to do the exercise. School Schools are another important stakeholder in solving the childhood obesity. It is because children spend 1/3 of the whole day in schools for learning. If a school can convey enough health information through lessons and activities to the students, they can sustain their health on their lifetime and produce less health problems when they grow up. Education Public concerns on education are largely on formal education issues in a school setting. World Health Organization Western Pacific South-East Asia. (2008) evaluates the public health in different countries by assessing the literacy rate and enrollment rate. In Hong Kong, compulsory education is provided to the children for leading high literacy rate and enrollment rate, which are 94% and 74% respectively (World Health Organization Western Pacific South-East Asia, 2008). So, it seems the childhood obesity may not relate to insufficient knowledge. According to the Community Sports Committee of the Sports Commission (2012), the tested children reflect that too much school work is the barriers for doing exercise. Therefore, school setting may be a good way to observe childhood obesity. Unhealthy food provided by the tuck shops and lunch supplies lead childhood obesity. Although Education Bureau and Department of Health create different guidelines to encourage schools for providing healthy food, there are still a lot of schools providing unhealthy food through tuck shops and meals. According to Chen (2008), 90% of primary schools still sell unhealthy snacks in their tuck shops. Maintaining revenue and student tastes are the reasons for the tuck shops continuing to provide unhealthy food. Also, guidelines cannot limit the schools to provide unhealthy food. Over 40% of primary schools still provide unqualified meals without enough vegetables and fruits (Si cheng xiao xue, 2009). 80% of kindergartens provide unqualified meals with over intake of fat, salt and health food products (Du Cai, 2011). If children eat too much unhealthy food without enough exercise, it is not difficult for them to become obese. Indifference on Physical Education and play areas is another reason to lead childhood obesity. Normally, students in primary schools have 2-3 Physical Education lessons with 35 minutes per lesson in each week. Only 22 minutes are doing exercise and even 4 minutes for moderate to vigorous exercise can be done in each Physical Education lesson (Chen, 2006). For kindergarten students, there are only 20 minutes for physical activities (Chan, Deave and Greenhalgh, 2010). Many schools also do not allow students to run during the recess because of not enough space and safety to everyone. It is a backward concept criticized by Dr. Patrick Lau who is a professor of the Department of Physical Education at Hong Kong Baptist University (Jia Xiao jin pao, 2005). Students can only conduct static activities which leads them have no chances to do the exercises. This will let students cannot release the extra nutrition which will cause obesity. Over-emphasizing on academic subjects is also the problem for childhood obesity. Starting from Primary 4, students are forced to put more efforts on academic subjects because of a good path for a better secondary school and university. Sometimes, Physical Education lessons are sacrificed for academic subject lessons or classroom guidance. Also, tutorial classes after school is very common in Hong Kong.. Whether primary school or secondary school students, they will always spend some time after school to attend those lessons. This will reduce the students chance to do enough exercise to prevent child obesity in their leisure time. Society Society is the third stakeholder in solving the childhood obesity. It is because society has a force to integrate and coordinate different people and organizations for solving the problem. Also, it has the most influence on promoting healthy lifestyle. Culture and knowledge Culture is the values, beliefs, behavior and material objects that together form a peoples way of life (Macionis, 2006). Knowledge is someone who familiarizes somebody or something on facts, information, descriptions, or skills from experience or education. Culture and knowledge are directly affecting peoples mind and behavior. Some Chinese tradition proverbs do not encourage children to do the exercise in their daily life. One is called Fat equals to blessing (à ¨Ã¢â‚¬Å¡Ã‚ ¥Ãƒ ¦Ã‹Å" ¯Ãƒ §Ã‚ ¦Ã‚ Ãƒ ¦Ã‚ °Ã‚ £). It means if a person is fatter, it also equals to a stable life. This is more popular to old generation because they have lower education level comparing to the young couples. Another one is called diligent makes contribution and games are no use (à ¥Ã¢â‚¬ ¹Ã‚ ¤Ãƒ ¦Ã…“†°Ãƒ ¥Ã…  Ã… ¸Ã‚ ¼Ã…’à ¦Ã‹â€ Ã‚ ²Ãƒ §Ã¢â‚¬Å¾Ã‚ ¡Ãƒ §Ã¢â‚¬ ºÃ…  ). These concepts are widely in our society so that exercise is not preferred. For example, some grandparents may think that English is important than games because of low walkability and limited opportunities (Chan, Deave and Greenhalgh, 2010). Fast food culture is also common in Hong Kong. It is not difficult for us to find a fast food shop in urban areas. They always promote their food or promotion on different media as TV or websites. The culture is very fit in Hong Kong because fast food strengths on efficiency which matches long working hours. On the other side, children loves to eat fast food too because it fits their taste. The information of nutrition is not very clear to Hong Kong people. Although Hong Kong has nutrition labels since 2010, there are still around 40% people not or seldom attending the labels (Janice, Mingo Sharon, 2011). Public are always late to know some of the products which is not as health as they imagine. According to Huang and Xin (2006), the content of sugar, salt and fat are over the normal standard in many corn chips. Because of the social determinants in childhood obesity, the obesity rate for overall primary school students raises from around 16 % to around 21% in the past 10 decade. In the next part, I will introduce the health promotion strategies to reduce the problems of child obesity. The health promotion strategies to tackle the childhood obesity Health promotion means a process to lead people for improving their health with increasing the sense and applying the behavior. The responsibility of health promotion is not only at the health sector, but also to reach healthy lifestyles (World Health Organization, 1986). To solve the childhood obesity, I regard five approaches to health promotion by Naidoo and Wills (2000) and social marketing should be used to solve childhood obesity in Hong Kong. It is because it can easily to assess what strategies Hong Kong has done and anything should be improved during the promotion. In the next part, I will talk about what stakeholders would be needed to conduct the health promotion. Then I will focus on the five approaches with related measures to solve the problem, introducing current measures and new measures. Stakeholders for health promotion In the social promotion, there will be two stakeholders to conduct the health promotion. One is the government and another one is the Non-Government Organizations. Government Government is very important in the health promotion. It will have different cooperation between hospitals, clinics, District Council, sport facilities, schools and families. Non-Government Organizations. Non-Government Organizations are always the forerunner to sense the problems in society. They are also strength on the flexibility when they promote in small organizations. It is because there are so many plans conducting to reduce childhood obesity, I can only use some famous examples to talk about how the strategies apply in our daily life. First, figure 3 shows the effects of the six approaches to health promotion in child obese. The medical approach Prevention and treatment Behavior change Encouraging somebody to adopt health behaviors The educational approach Providing knowledge and skills for personal choice in applying health behavior Empowerment Powering up somebody to concern and help in the issue Social change Creating choices with suitable cost, availability or accessibility Social marketing and media Increasing public awareness on particular concepts or behavior and stimulate publics mind for the response Figure 3: The effects of the six approaches to health promotion in child obese Source: Naidoo and Wills (2000) Promotions from government Medical system in stopping childhood obesity This system will focus on the prevention and treatment of childhood obesity in the media way. This is using the medical approach because of prevention and treatment in childhood obesity. Nowadays, Hong Kong had created the family health service and student health service for the children to check their health status from their born to 18 years old. It also connects with Specialist for the referral to treat the obese children. Maternal and Child Health Centres and Student Health Service Centre are distributed in different areas for children to do body check. Different Student Health Service Centre has the connection with hospitals in the same network. For example, the centre in South Kwai Chung can refer the children to Pediatrics and Adolescent Medicine at Princess Margaret Hospital. The government can use the centres for scanning out the obese children from the checking on BMI, blood pressure and urine. Overweight or obese children will refer to assessment centres or Pediatrics and Adolescent Medicine in hospitals. They will do more body checking as exsanguinate to confirm their body status and give suitable treatment to them as Nutritionist for health meal suggestions. This approach is to find out the obese children and reduce the deterioration of them. Social marketing Social marketing and media is common used by local government. The promotion is using a simple and clear way to focus on single concept or behavior, The usage is to raise public awareness on particular concepts or behavior and stimulate publics mind for the response. For example, the government had promoted the concept of Two Plus three Every Day through the TV advertisements. The aim of this advertisement is to explain the importance of enough amounts of vegetables and fruits in daily life. It also presents the examples on how do we count on eating enough vegetables and fruits. Campaign cooperating with schools [emailprotected] is one of the campaigns to promote healthy lifestyle in eating. It uses educational approaches to do the promotion because the plan provides teaching materials for school to spread the knowledge to parents and students for choosing health meals in daily life. Except teaching, the scheme wants schools to provide more healthy food to the students by giving them some guidelines. For example, there are over 20 documents to help schools for choosing suitable food supplies for tuck shop and lunch ([emailprotected] Campaign, 2012b). Through this approach, government prefers schools and students can choose the more healthy meals by themselves. Promotions from Non-government Organizations Smart Kids Fitness project This project was created by Centre for Health Education and Health Promotion from the Chinese University of Hong Kong. There is cooperation between the professionals, schools and parents. This plan includes teacher training and support, needs assessment and progress monitoring, parent training and supports, tailor-made weight-management plan for individual students, 12-week weight management intervention programme and school-based health promotion programme (Centre for Health Education and Health Promotion, 2008). Figure 4 shows the concepts of the project. Figure 4: A Health Promoting Schools Approach in Addressing the Problem of Childhood Obesity (Source: Centre for Health Education and Health Promotion, 2008) It contains different approaches for its promotion. Firstly, Education approach is used to teachers, parents and students with related knowledge. The project strengths at using behavioral approach and empowerment approach. Through the tailor-made weight-management plan and 12-week weight management intervention programme, students had created the sense to supervise their own health and try to improve their health with changing their habits with their parents. This can also power up their confidence to manage their health. Last but not least, the organization thinks that it is success because they can create sustainability on the participators (Centre for Health Education and Health Promotion, 2008). Recommendations for reducing childhood obesity To me, different strategies applied by the government and non-government organizations are needed in reducing childhood obesity. From my observation, I regard many strategies focus on creating health lifestyle but little on food choices and easy exercise which can do it everything. So I will suggest two directions for increasing the approach of behavior change and social change. Firstly, the government can cooperate to Green Monday, which is a non-government organization for promoting vegetarian food on each Monday for health and environment. For example, Cafe De Coral is one of the restaurants to join Green Monday. It will provide 2 dishes of vegetarian food on the Green Monday. The government can encourage food suppliers to join by adding the conditions in the tenders of tuck shop and lunch suppliers. Specific details need to be discussed but I may suggest some conditions to explain the idea. For example, tuck shops and lunch suppliers need to provide at least 50% of healthy food and drinks on Green Monday. If the bidders can meet the conditions, he or she will have the advantages in bidding the contracts or having subsides in operating the business. The reasons of promoting the day are to respond some of the tuck shops or lunch suppliers still providing too much unhealthy food to the students for many years and create a sense to students that they can cho ose for eating healthier meals. Secondly, the government can promote easy exercises for urban people. One of the social determinants is parents and children have no sense to do the exercise. Climbing stairs activities and fitness walking are two examples for the promotion. Both exercise are easy to learn and do it in the surrounding areas as park or blocks. They are also suitable to whole family members. These exercises may increase the incentives to people for doing exercise. Conclusion To conclude, Hong Kong is an international city who also has childhood obesity as other countries in the 21st century. Everyone knows that obesity is harmful to adults and child but it is different to change personal lifestyle because society contains different elements which are not benefit to our health. Although our government and non-government organizations try their best to change the situation, there are still a lot of children who are living in unhealthy life. But I think we should have confidence to face on the childhood obesity because social atmosphere of healthy lifestyle will be informed gradually if we insist for healthy lifestyle.